After generating innovative ideas, it’s time to prioritize to select the one which should be pursued further. There are many frameworks for prioritizing innovative idea. One of the simplest framework is given below:

ICE stands for Impact, Confidence, and Ease. It’s a simple yet potent framework for evaluating and prioritizing innovation ideas or product features. Popularized by the illustrious Sean Ellis, the ICE framework originally served as a compass for companies aiming for growth. However, it quickly found its place in the arsenal of Product Managers seeking to prioritize amidst the whirlwind of ideas.

1. Impact: First, assess the potential impact of each idea or feature on your users. Will it merely scratch the surface, or will it send shockwaves through your user base? Score possible impact from 1 to 5.
   • 1: Very Small impact
   • 2: Small impact
   • 3: Medium impact
   • 4: High impact
   • 5: Very-High impact
2. Confidence: Next, gauge your confidence in the success of the idea. Are you basing it on solid analytics, gut instinct, or a mix of both? Score your confidence level from 1 to 5.
   • 1: Very Low confidence
   • 2: Low confidence
   • 3: Medium confidence
   • 4: High confidence
   • 5: Very-High confidence
3. Ease: Finally, consider the ease with which the idea can be implemented. How much time, effort and resources will it demand from your team? Rate the ease from 1 to 5.
   • 1: Very Little ease
   • 2: Little ease
   • 3: Medium ease
   • 4: High ease
   • 5: Very-High ease

Once you’ve assigned scores to each category, multiply them together to get your total ICE score.

Ice Score = Impact x Confidence x Ease (of implementation)

Enter values of Impact, Confidence and Ease from 1 to 5, to calculate Ice Score, then Sort in descending order by clicking on ICE Score Column Heading.

Project/Idea	Impact	Confidence	Ease of doing	ICE score
Idea 1	4	4	4	64

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