1. LEVERAGING EXISTING CAPABILITIES & ASSETS Have you appropriately leveraged relevant assets & capabilities? 0 = No leveraging; 10 = Full leveraging 5

2. UNFAIR ADVANTAGE How strong and defensible is your Unfair Advantage? 0 = No advantage; 10 = Full defensible advantage 5

3. LOCK-IN EFFECT How high are the costs to your customers of switching to another solution? 0 = No costs; 10 = Extremely high cost & difficult switching 5

4. REVENUE STRUCTURE To what degrees are your revenues recurring? 0 = All sales are one-time; 10 = All sales lead to automatically recurring revenues 5

5. SCALABILITY How well can the business model be scaled? 0 = Substantial resources & efforts required to scale; 10 = As we increase sales volumes, our efforts hardly increase 5

6. TIMING Are you moving into this market at the right point in time? 0 = We are way too early or late; 10 = The timing is perfect 5

7. EASE OF ADOPTION & USE How easy will your target segment become your customer? 0 = This is going to be difficult; 10 = Very easy; no major inertia or fear preventing people to adopt our product 5

8. COST STRUCTURE How well is your cost structure setup? 0 = High cost base; we incur high costs before being able to sell; 10 = Very low cost base; we earn our revenues before incurring any costs 5

9. IMITABILITY How well does the business model protect you from competitors? 0 = Our business model can easily be copied; 10 = Our business model is very hard to copy 5

10. INVESTMENT REQUIRED How much money do you require for investment? 0 = Major investment required; we won’t breakeven for years; 10 = Initial investment is low; quick breakeven is expected 5

11. TIME TO MARKET What is the time to market? 0 = We can be live within weeks; 10 = It will require years of preparation with high related risk 5

12. QUALITY & EXPERIENCE OF YOUR TEAM Do you have a good team in place capable of getting the job done? 0 = No winning team is yet in place; 10 = Strong and entrepreneurial team is in place & able to deliver 5