Opening Statement Simple Statement of what change you and your product are making in the world. A memorable one-sentence explanation of what you do for customers. Customer Pains & Gains What problem are you solving for your customers? What does the pain result in? Can you make the pain a human problem, that everyone can relate to? How many people need this problem solved – market size? Have you validated that people will pay to have it solved? Product Demo Live demo? (always risky, but powerful if it works…) A screenflow movie of a working App convinces this is for real. Physical product convinces you can execute. Screenshots are also OK, but can look like a mock-up – moving product on screen is better. Can you show a real customer using it? Customer Traction Success so far? Pilot customers? Major brands? Progression in users or downloads? Customer reference quotes or movies? PR coverage? Competition wins? Use data and facts to strengthen your case. Investment Have you invested money yourself? Have you raised money so far? How much are you looking for now? What big next steps will you use the investment for? What milestones will you reach with the money? How many, and what type of investor are you looking for? What expectations do you have of your investors; network, expertise? Call to Action Finish the pitch strongly with a clear request for the audience to take action – what is their first next step?

Why You? Why do you care about solving this problem for your customers? How has your life been affected by this industry? Why should your audience have confidence that you are driven to do what you promise, no matter what? Product As simply as possible: How does it work? What does your product do for customers? What can your customers do as a result of your product? What opportunities do you provide for people to be faster, more cost-effective, more efficient, happier, safer? How have you tested it with customers? (Be sure not to let the product dominate the pitch.) What's Unique Technology/Relationships/Partnerships. How do you help your customers get results differently to your competition, or alternatives? What’s new and innovative about your solution? Show you have researched the market and know what competition is out there. Business Model How do you get paid? What’s the opportunity for growth? How can you scale beyond your current scope: new industries, territories, applications of partnerships and technology? Team What relevant experience and skills does your team have that supports your story? Brands worked for? Achievements? Sales success? What binds you together as people and as entrepreneurs to fix this problem? What’s special about the character of your team, that will make you stand out and be memorable? End Statement Thanks