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Category: How to Guides

An-image-depicting-a-marketing-team-in-a-modern-office-brainstorming-and-creating-customer-personas
January 26, 2024January 26, 2024How to Guides

How to Create Effective Personas for Identifying Customer Needs

In the dynamic world of marketing and product development, understanding your customers is paramount. This is where the art of creating customer […]

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An engaging and vibrant digital image depicting a diverse group of people engaged in various activities like using smartphones, shopping, working out depicting JTBD
January 25, 2024January 27, 2024How to Guides

How to Identify Customer Needs Using the JTBD Framework?

In the evolving landscape of business and innovation, understanding the core needs of customers is more crucial than ever. The Jobs to […]

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  • 10-Step Innovation Process
  • Identify Your Customers
  • Identify Jobs to be done
  • Identify Customer Needs
  • Identify Unmet Customer Needs
  • Prioritize Unmet Customer Needs
  • Generate Innovative Ideas
  • Prioritize Innovation Ideas
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