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Author: Dr. Tanveer Hussain

A-professional-portrait-of-a-female-innovation-manager-in-a-modern-well-lit-workspace.-She-stands-confidently-near-a-whiteboard-with-job-to-be-done
January 28, 2024January 28, 2024How to Guides

How to define job-to-be-done (JTBD) for innovation?

In the realm of innovation, understanding the core needs and goals of customers is pivotal. The concept of Job-to-Be-Done (JTBD) provides a […]

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A-professional-portrait-of-a-marketing-manager-in-a-modern-office-thinking-about-market
January 28, 2024January 28, 2024How to Guides

How to define your market using job-to-be-done?

In a world where markets and consumer preferences are constantly evolving, defining your target market remains a cornerstone of successful business strategy. […]

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A-professional-quality-portrait-of-a-woman-wearing-denim
January 27, 2024January 27, 2024How to Guides

How to identify Customer Jobs-to-be-done from three perspectives

The concept of Jobs-to-Be-Done (JTBD) offers a unique lens through which manufacturers can view and meet these needs. JTBD is a framework […]

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An-image-depicting-a-marketing-team-in-a-modern-office-brainstorming-and-creating-customer-personas
January 26, 2024January 26, 2024How to Guides

How to Create Effective Personas for Identifying Customer Needs

In the dynamic world of marketing and product development, understanding your customers is paramount. This is where the art of creating customer […]

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A-technology-CEO-working-late-at-night-in-a-sophisticated-office-space-managing-talent-and-asset
January 26, 2024February 3, 2024Innovation Tactics

12 talent and asset management tactics to create value in business

Creating value through better management of talents and assets is crucial for sustaining competitive advantage. Here are 12 talent and asset tactics […]

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An engaging and vibrant digital image depicting a diverse group of people engaged in various activities like using smartphones, shopping, working out depicting JTBD
January 25, 2024January 27, 2024How to Guides

How to Identify Customer Needs Using the JTBD Framework?

In the evolving landscape of business and innovation, understanding the core needs of customers is more crucial than ever. The Jobs to […]

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process tactics
January 25, 2024February 3, 2024Innovation Tactics

13 Process Tactics for Creating Value for Your Business

Here’s a guide on how to implement 13 process tactics for creating value in your business, with examples: 1. Flexible Manufacturing What […]

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Revenue tactics
January 22, 2024February 3, 2024Innovation Tactics

23 Revenue Tactics for Creating Value in Business

Creating value through innovative revenue tactics is essential for businesses seeking to diversify their income streams and enhance their financial stability. Here’s […]

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abstract image of cost tactics
January 20, 2024February 3, 2024Innovation Tactics

14 Cost Tactics for Creating Value in Business

Creating value within a company often hinges on cost reduction without sacrificing the quality of products or services. By implementing strategic cost […]

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three horizons of innovation : improve, transform, innovate
January 19, 2024January 19, 2024Innovation Fundamentals

Three Horizons of Innovation: A Comprehensive Guide

Innovation isn’t a one-size-fits-all process. It’s a diverse journey that spans across different scopes and timelines, aptly represented by the Three Horizons […]

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  • 10-Step Innovation Process
  • Identify Your Customers
  • Identify Jobs to be done
  • Identify Customer Needs
  • Identify Unmet Customer Needs
  • Prioritize Unmet Customer Needs
  • Generate Innovative Ideas
  • Prioritize Innovation Ideas
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