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Author: Dr. Tanveer Hussain

3 elements of successful innovation
February 13, 2024February 13, 2024Innovation Fundamentals

3 Key Elements of Successful Innovations: Who, What & How

Innovation, much like crafting a good story, boils down to understanding three key elements: who it’s for, what it does, and how […]

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4 directions of innovation
February 13, 2024February 13, 2024Innovation Fundamentals

How to Explore 4 Business Growth Options through Innovation?

In the world of business, where the sea is vast and the fish are plenty, finding the right direction for growth can […]

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product system innovation tactics
February 11, 2024February 11, 2024Innovation Tactics

How to Implement 11 Product System Innovation Tactics?

Product system innovation is an expansive strategy that allows businesses to create additional value for customers by designing products and services that […]

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woman-innovation-professional-discovering-customer-needs
February 6, 2024February 6, 2024How to Guides

How to Discover Customer Needs for Innovation? A Comprehensive Guide

In the competitive landscape, manufacturers are constantly striving to innovate and differentiate their products in the market. One of the key challenges […]

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chief innovation officer
February 5, 2024February 24, 2024Innovation Fundamentals

2 Key Functions of a Chief Innovation Officer

In the ever-evolving corporate landscape, the role of a Chief Innovation Officer (CINO) has emerged as pivotal in steering companies towards growth […]

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an-innovator-looking-how-to-identify-innovation-opportunities
February 4, 2024February 4, 2024How to Guides

How to identify innovation opportunities using Job Map?

In the rapidly evolving landscape of business and innovation, understanding the needs and behaviors of customers is paramount. Among the luminaries in […]

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value-proposition-innovation-tactics
February 3, 2024February 3, 2024Innovation Tactics

16 Value Proposition Innovation Tactics for Businesses

Creating a compelling value proposition is critical for businesses to differentiate themselves in a crowded market. Here’s a detailed guide on how […]

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an-entrepreneur-in-a-contemporary-office-engaged-with-a-large-interactive-touchscreen-showing-business-networks-and-global
January 29, 2024February 3, 2024Innovation Tactics

14 business network tactics for creating value in business

Networking tactics in business are essential for innovation and creating value. Here’s a guide on how to apply 14 different business network […]

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a-marketing-manager-in-a-contemporary-office-studying-a-large-screen-with-customer-data-and-behavior-patterns
January 29, 2024How to Guides

How to identify your critical customer?

In the intricate dance of market success, identifying your critical customer is the pivotal step that orchestrates every subsequent move. Traditional customer […]

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A-professional-portrait-of-a-marketing-strategist-in-a-modern-office-identifying-customer-needs
January 28, 2024January 28, 2024How to Guides

How to identify unmet needs of the customers?

Innovation thrives on a deep understanding of the customer’s unmet needs. Imagine this: your customers are not just purchasing your products; they […]

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  • 10-Step Innovation Process
  • Identify Your Customers
  • Identify Jobs to be done
  • Identify Customer Needs
  • Identify Unmet Customer Needs
  • Prioritize Unmet Customer Needs
  • Generate Innovative Ideas
  • Prioritize Innovation Ideas
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