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Author: Dr. Tanveer Hussain

Sales girl presenting superior product
March 14, 2024March 14, 2024Innovation Fundamentals

Why Product Differentiation is the Key to New Product Success?

In today’s saturated markets, where competition is fierce and consumer options abound, product differentiation is no longer a luxury, it’s a necessity. […]

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how to measure innovation
March 13, 2024March 13, 2024How to Guides

How to measure Innovation: Key Indicators You Need to Know

In the fast-paced world of business, innovation is not just a buzzword—it’s the engine driving companies forward, fostering growth, and keeping them […]

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Innovation catalysts
March 11, 2024March 11, 2024Innovation Fundamentals

How to Develop Innovation Catalysts in Your Organization

Innovation. It’s a word that resonates through the halls of every ambitious company across the globe. It’s the difference between leading the […]

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brunette discovering innovation opportunities
March 10, 2024March 10, 2024Innovation Fundamentals

Discovering Innovation Opportunities with the 4U Framework

In the dynamic landscape of business and technology, identifying the next breakthrough idea, innovation or improvement can seem like searching for a […]

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research and development
March 3, 2024March 3, 2024Innovation Fundamentals

How to make distinction between research and development?

In the fast-paced tech industry, the line between research and development often blurs, leaving many professionals pondering: How do we differentiate between […]

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reverse innovation depiction
March 1, 2024March 1, 2024Innovation Fundamentals

Reverse Innovation: What it is and when it matters?

In a world where borders blur in the marketplace, a groundbreaking approach challenges the traditional. It’s called “Reverse Innovation.” Imagine crafting a […]

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thomas edison innovation strategy
February 24, 2024February 24, 2024Innovation Fundamentals

How to Innovate with Edison’s Needs-First Innovation Strategy?

Thomas Edison, the iconic inventor, left an indelible mark on the world not just through his inventions but through his innovation strategy. […]

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secret of apple's innovation
February 24, 2024February 24, 2024Innovation Fundamentals

The Secret of Apple’s Innovation: Organizational Design and Leadership

Apple is a name synonymous with innovation. From sleek iPhones to powerful MacBooks, the tech giant has set benchmarks that others strive […]

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a woman depicting service innovation
February 22, 2024February 22, 2024Innovation Tactics

17 Service Innovation Tactics for Creating Value in Business

Innovation in service is a powerful way to create value and distinguish your offerings from competitors. Here’s a detailed how-to guide on […]

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woman crafting innovation strategy
February 13, 2024February 13, 2024Innovation Fundamentals

Crafting a Winning Strategy in the Ocean of Innovation

In the world of innovation, much like setting out on a fishing expedition, knowing where to cast your fishing net or rod […]

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  • 10-Step Innovation Process
  • Identify Your Customers
  • Identify Jobs to be done
  • Identify Customer Needs
  • Identify Unmet Customer Needs
  • Prioritize Unmet Customer Needs
  • Generate Innovative Ideas
  • Prioritize Innovation Ideas
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